Get Local Press Coverage for Your Business
Learn how press releases work and submit your business milestones. We will draft and send your story directly to the local press.
What is a Press Release?
A press release is an official statement sent directly to journalists and editors. It is written like a straightforward news story, designed to give the media all the core facts they need to write an article or request an interview about your business.
When is a Press Release Needed?
Local newspapers, radio stations, and news websites are always looking for great stories, but they rarely publish pure advertisements. A press release is needed when your business has genuine, timely news to share, such as:
Major Milestones: Celebrating a significant business anniversary, expanding into larger premises, or creating new local jobs.
Events & Launches: Hosting a charity fundraiser, opening a brand-new shop, or launching a completely unique product or service.
Success & Innovation: Winning a regional business award, securing a major investment, or partnering with a local community project.
What to Include (and What to Avoid)
When sharing your news, focus on the facts that make it interesting to the wider community.
Include the “Hook”: The most exciting piece of news needs to be front and centre.
Include Real Emotion: A great quote explaining why this matters to you and your team adds a human element that editors love.
Avoid the Sales Pitch: Press releases are designed to inform, not sell. Avoid overly promotional language, pricing lists, or sounding like an advert.
Avoid Jargon: Keep the language simple so anyone outside your industry can understand it immediately.
Please Note: Whilst Invest in Oswestry will use your details to draft a professional press release and pitch it to our local media contacts, we cannot guarantee publication. Media coverage depends entirely on the day’s breaking news cycle, available space, and the final decision of the news editors.
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