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Marcus Matthews, Founder of The Mind Mentor

Meet Marcus Matthews, Founder of The Mind Mentor near Oswestry, Shropshire

Based on the Shropshire-Mid Wales border, Marcus Matthews is the founder of The Mind Mentor by Make Your Life Count. His journey into the world of mentoring, coaching, hypnotherapy, and personal development began not with a business plan, but with his own experience of reaching a crisis point and searching for an answer to one simple question: “Why do I feel like this?”

Today, Marcus works with clients locally, throughout the UK, and internationally, helping people better understand themselves and make more informed choices about how they move forward by teaching them how their own mind works.

Tell us a bit about The Mind Mentor and how it all began?

The Mind Mentor really began long before it had a name.

In 2016, I was serving as a police officer when I was assaulted on duty. Afterwards, something wasn’t right. Everyone understandably assumed it was the assault itself that was affecting me, but for me, a large part of what began to trouble me was what happened afterwards.

I’d always been somebody who was there for other people, so I think there was almost an assumption of, “Marcus has got this. He’ll be fine.” In a way, I understand that. I probably gave people every reason to believe it. But something felt off.

I did what we’re encouraged to do and told somebody I was struggling. My perception at the time was that it then raised questions about whether I was deployable. So I did what a lot of capable people become very good at doing: I buried it, put on a mask, carried on working, and tried to cope.

From the outside, I probably looked as though I was managing. Two years later, I wasn’t. I reached a suicidal crisis, was sectioned, and admitted to Redwoods Centre in Shrewsbury.

The staff who cared for me were brilliant, and I will always make that distinction, but I found the experience itself incredibly difficult. There were assessments, explanations, and systems designed to support people in crisis, but internally I still felt lost because nobody seemed able to answer the question that mattered most to me: “Why do I feel like this?”

Logically, what was happening to me didn’t make sense. That question ultimately changed my life.

I started exploring different ways of understanding our thoughts, emotions, automatic reactions, and the patterns we develop through our experiences. For the first time, I began making sense of what had happened rather than simply trying to manage how I felt. Ultimately, I found the root cause.

Within around three months, I was back on duty. But something in me had changed. I’d become fascinated by what can happen when somebody finally begins to understand their own experience.

Eventually, I realised my future lay outside policing because, unfortunately, whilst there is a lot of talk around wellbeing, there is very little innovation. With a very heavy heart, I left the service in 2020, just before the pandemic, and launched Make Your Life Count. That eventually developed into the brand people know today as The Mind Mentor.

The mission behind it is simple: Understand. Choose. Change. I want people to understand themselves better so they can make informed choices about what they need and how they want to move forward when life gets difficult.

How does Mind Mentoring differ from traditional talking therapies or standard life coaching?

I often describe the broad distinction like this:

  • Therapy can help us explore and understand what has happened.

  • Coaching can help us work towards where we want to go.

  • Mentoring brings relevant experience and perspective into the situation we’re facing now.

There is obviously overlap between those areas, and I think that’s important to recognise. My own work draws from mentoring, coaching, hypnotherapy, and a range of other areas of learning. I don’t believe a person should have to fit themselves into a particular tool; the tool needs to serve the person.

Traditional talking therapies can be incredibly valuable, and I would never dismiss them. NHS Talking Therapies supports huge numbers of people and measures different outcomes including recovery and improvement. But no single approach will be right for everybody. That’s why one of the principles behind my work is informed choice.

A lot of people who come to me have already learned a great deal about themselves. They may understand their diagnosis, know their symptoms, or have strategies that help them cope. Yet there is still one question sitting underneath everything: “Why does this keep happening?”

That’s often where my work begins. Rather than only looking at what somebody wants to stop feeling or doing, we look at the wider pattern, their experiences, thoughts, learned responses, physical reactions, and what happens when they are placed under pressure.

Ultimately, I don’t want somebody to become dependent on me. I want them to understand themselves well enough to have greater choice for themselves and move forward with confidence, clarity, and inner peace.

Who typically comes to seek your support?

My clients tend to fall broadly into two groups, although there is plenty of overlap.

The first group is people who have already tried other routes. They may have experienced therapy, coaching, or other support. They may have read the books, listened to the podcasts, and learned coping strategies. Some of those things may have helped enormously, but they still feel there’s something they haven’t quite understood.

(In 2022, I worked with former Atomic Kitten singer and television personality Kerry Katona. Kerry had already spoken publicly about her mental health struggles before we met and later spoke publicly about her experience of working with me and the changes she felt in her life. But you don’t have to be famous to experience the frustration of feeling as though you’ve tried everything.)

The second group is often made up of people who look extremely capable from the outside. They have careers, businesses, families, and responsibilities. People rely on them. Everyone assumes they are coping because they always have, but privately, they’re tired of constantly managing themselves. They don’t just want another strategy to get through the week; they want to understand why the same pattern keeps appearing.

(I have also worked with Charlotte Fisher, who appeared on Channel 4’s SAS: Who Dares Wins. She was understandably sceptical before we worked together, something I hear quite often because Mind Mentoring isn’t a widely known term, and she later spoke publicly about her experience on BBC Radio Shropshire.)

My clients come from all walks of life. What tends to connect them isn’t a particular diagnosis; it’s that they’ve reached the point where they no longer want to stay stuck without understanding why.

Can you talk us through your core process for helping someone break recurring negative patterns?

The first thing I would question is the word “negative.” If your mind or body is producing a reaction automatically, I’m interested in understanding why that reaction might have developed rather than immediately assuming something is wrong with you.

What if the pattern is giving us information? What if it makes more sense when we understand the experiences and associations behind it? That changes the question from “What’s wrong with me?” to “Why might this be happening?”

When we’re overwhelmed or feel threatened, our ability to calmly reason through a situation can change, and our automatic protective responses can become much more influential. Sometimes those responses are useful; sometimes they may be responding to something that is no longer relevant to the person’s life today.

So rather than just trying to suppress the visible reaction, I’m interested in the pattern around it:

  • What happens immediately beforehand?

  • What does the person notice?

  • What are they thinking?

  • What happens physically?

  • What have they learned to expect?

  • What are they trying to avoid?

  • And what do they actually need?

Depending on the individual, I may draw on mentoring, coaching, hypnotherapy, psychological principles, body awareness, and other approaches. There isn’t one technique that everybody gets put through. Although the initial discovery phase is the same for everyone, it’s what happens when we have all the data that life starts changing.

It comes back to those three words: Understand. Choose. Change.

 

  • Understand what’s happening.

  • Recognize the choices that understanding creates.

  • Then make changes that make sense for your life.

Many people delay reaching out for help with their mental wellbeing or mindset. What would you say to someone considering taking that first step?

Don’t choose somebody simply because of a title, qualification, social-media following, or price tag. But equally, don’t dismiss qualifications and professional standards. Look at the whole picture. Training matters, experience matters, professional boundaries matter, and whether you feel safe enough to be completely honest with that person matters.

I would encourage people to speak to different practitioners who use different approaches—talking therapies aren’t all that’s on offer. A good professional shouldn’t be frightened of your questions and shouldn’t need to pressure you into choosing them.

If you’re considering investing your time, trust, and money in somebody, there are five questions I believe are worth asking:

  1. What are you qualified and experienced to help me with, and what sits outside your scope? (A trustworthy practitioner should be able to tell you when somebody else may be better placed to help.)

     

  2. What experience do you have working with people facing something similar to me? (Qualifications are important, but understanding someone’s practical experience can also help you make an informed choice.)

     

  3. What will we actually do together, and are there any limitations or risks I should understand? (You should know what you’re agreeing to before you commit.)

     

  4. How will we know whether the work is helping? (Ask how progress will be considered and what happens if the approach doesn’t seem right for you.)

     

  5. What will I be investing in total, and what does that include? (Understand the financial commitment, the level of support, and what a realistic outcome might look like.)

     

A £50 therapy session might seem like good value, but if you are having multiple sessions with no change, it can become expensive. For me, that’s part of understanding your return on investment: what’s the full package, and how will you be supported outside of formal sessions?

The cheapest option isn’t automatically the best, nor is the most expensive. Free services can offer enormous value while naturally having different limits around time, access, and personalisation. The goal is to make an informed decision rather than simply hoping you’ve chosen the right person.

What do you find most rewarding about working with clients across the local region and online?

Whether somebody lives locally, across the UK, or internationally, there’s something incredible about watching someone begin to see choices they couldn’t see before.

I have a phrase: “Good people with money can change the world.” What I mean by that is when good people have greater freedom, confidence, and resources, the effect doesn’t necessarily stop with them. It can ripple outwards.

When somebody changes the way they think, feel, communicate, or make decisions:

  • Their partner may experience a different relationship.

  • Their children may experience something different.

  • Their colleagues may experience a different leader.

  • Their business may make different decisions. (In fact, the business owners I work with often see their business revenue increase—not because they did anything different, but because they showed up differently, giving their teams and customers more confidence.)

  • Their community can benefit from what that person goes on to do.

Nobody should feel that they have to change themselves for everybody else. It’s simply something I’ve witnessed repeatedly: when one person begins changing their relationship with themselves, it can influence far more than one life. That’s one of the most rewarding parts of what I do.

How can people connect with you to find out more or book a session?

I always recommend starting with a free Clarity Call. It’s a private, no-obligation conversation where we can look at what’s happening, what you’d like to change, and whether working together feels like the right next step. That’s important because I won’t be the right person for everybody. If I don’t believe I’m the right fit, I’ll say so and, where possible, try to point that person towards another appropriate source of support.

You can book a free Clarity Call at themindmentor.co.uk/booking (choose Initial Clarity Call).

If you’re not ready to speak to somebody yet, you can watch my free webinar, Taking Off The Mask, at webinar.themindmentor.co.uk.

You can also find out more at themindmentor.co.uk or connect with The Mind Mentor – Marcus Matthews across social media.

Sometimes the first change isn’t finding an answer. It’s finally asking the question you’ve been carrying around for years.

The Mind Mentor Near Oswestry | Marcus Matthews Business Spotlight

Marcus Matthews – The Mind Mentor

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